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The Brand Bite
no-nonsense brand talk since 2009
Go Volvo be Volvo – back to safety ? – Part...
March 5, 2015
Regular readers of this blog know that I follow Volvo. I find it a fascinating brand and close to my heart. I am raised...
Volvo: keep your brand focus on safety or be toast!
February 25, 2011
In every brand book or brand program there is usually the example of Volvo, the brand that has positioned itself in the car category...
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