Tuesday, July 17, 2018
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Go Volvo be Volvo – back to safety ? – Part...

Regular readers of this blog know that I follow Volvo. I find it a fascinating brand and close to my heart. I am raised...

Volvo: keep your brand focus on safety or be toast!

In every brand book or brand program  there is usually the example of Volvo, the brand that has positioned itself in the car category...