Sunday, January 21, 2018
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Tag: Positioning

Coca-Cola’s “Taste the Feeling” slogan does not differentiate

The Coca-Cola Taste the Feeling slogan is weak and a missed opportunity to differentiate / position against Pepsi.

Go Volvo be Volvo – back to safety ? – Part...

Regular readers of this blog know that I follow Volvo. I find it a fascinating brand and close to my heart. I am raised...

Coca-Cola Life: the start of a new life?

Coca-Cola Life: on the trend, not on the brand

Focused brands have the future

Being everything to everybody will hurt in the long run, competitors will come in and take a share of your pie.

Netflix buys DVD.com, what’s next in the branding saga?

Netflix, once known as one of the most successful dot-com startups is going through a rough time with some serious branding mistakes. Today I...

Amazon.com, the online retailer where we used to shop

The other day when visiting Amazon.com I got a surprise: a new home page!  I guess Amazon is testing and therefore spreading the new...

Product naming going wrong, case: Apple Final Cut Pro X.

Since 2005 Apple has sold a professional video and audio production suite for OS X named Final Cut Studio. The core product inside this suite...

Lexus LFA 350K sports car: why did Toyota not introduce a...

With quite a few posts about car brands lately you might think that I am an actual car enthusiast. Truth to be told: not...

Volkswagen USA: what is happening?

Since my visit to the New York auto show in April I have been wondering about the Volkswagen brand positioning here in the USA....