I know, you must be thinking… “A Zen Score… what has that to do with branding ?”
A lot actually!
More on that soon.
First, during this forced Corona stay at home time, you must have noticed the importance of working and living in an environment that encourages your mental and physical well-being as well. It really is more important than ever before!
To help you understand the impact of your home to your well-being the amazing team at EMRAYS developed the free ZenX app.
You simply scan any room in your home to instantly discover your Zen score to help you improve your life at home! The app will report back the level of order and calmness, the way your room affects you, and the mix of furniture styles.
And the app tells a lot about your brand as well! Does the score reflect your personality and hence your personal brand? Is there a match or mismatch?
If you feel there is a mismatch then now is the time to work on your desired identity versus your image!
I invite you to have some fun with ZenX – it is currently available for iPhone 6 and higher as part of the Apple Testflight program.
Find out more on ZenXApp.com or get going right away and download ZenX here.
Mozy was in many ways an example of brand building. First there is a reliable service that simply works. Second there is plenty of good PR (Mossberg, trends) and word of mouth. Then when the backup category got established the TV spots came to defend the position of the brand.
I got referred to Mozy by a good friend of mine and yes … I have been referring Mozy to many friends as well! Like I said, the service simply works!
This morning however Mozy blew it big time: they changed their proposition from “unlimited backup with yearly subscription fee” to “pay for storage, pay per gigabyte”… Not smart! Once consumers perceive you as free or unlimited (even with a subscription fee) you cannot change the business model unless you are willing to start from zero in brand and relationship building.
For me it is over and out with Mozy and it seems with many others as well, just see the discussions and on Twitter. Lots of companies also participate in the discussion to grab switchers!
As I do backup everything (my music, photos, raw photos, ….) I use a bit of space. With the current plan I can do that for 83USD/2years, the new plan will set me back to 1343USD/2years (data growth not included).