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The Brand Bite
no-nonsense brand talk since 2009
Thank you Amazon for Frustration-Free Packaging
November 16, 2009
Today Amazon.com visitors are greeted with a message Jeff Bezos on the success of an Amazon program called "Frustration Free Packaging". Well from the bottom...
Tropicana: ‘back to the future’ transition completed. Simple lesson: test!
June 6, 2009
I remember the day when my wife came home from shopping in the local supermarket complaining that she had a hard time finding our...
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