Sunday, April 22, 2018
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Even Apple products deserve a beautiful name

Even Apple products deserve a beautiful name - unique names make a difference in any brand architecture, including Apple.

Product naming going wrong, case: Apple Final Cut Pro X.

Since 2005 Apple has sold a professional video and audio production suite for OS X named Final Cut Studio. The core product inside this suite...

Old Spice… no matter how hard you try the brand still...

I must say that I love P&Gs Old Spice commercials fighting men to "stop using lady-scented body wash!". They truly stem from an insight: there...