The New York magazine came today with a surprise: a small booklet with useful ‘products’ for those times one is not flying on JetBlue. The whole booklet is just so fun and so smart! It truly builds on the brand slogan “Happy Jetting” in a very funny way and more important hits home run in terms of differentiation. I am sure that this campaign will increase the playfulness JetBlue. Do check out the brochure online.
Here are some of my favorites:
The Knee Jockey: everybody who has been on Finnair tourist class from Helsinki – New York should standard get one.
And for that same Finnair flight it would be great to have that seat back peeper:
What will you order? 🙂