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The Brand Bite
no-nonsense brand talk since 2009
Focused brands have the future
April 11, 2014
Being everything to everybody will hurt in the long run, competitors will come in and take a share of your pie.
Instagram out of focus
July 31, 2013
We all know Instagram, the app to take photos with your mobile, apply beautiful filters and share them. Instagram makes pretty much any photo...
Burger Brand Battle
May 17, 2013
Context: In Finland is a burger fast food duopoly between McDonalds (American) and Hesburger (Finnish). In May Burger King announced it would re-enter the...
Flip your brand
May 3, 2013
There are many logical reasons to line extend or stretch a brand. There could be an opportunity in a business domain close to your...
Amazon.com, the online retailer where we used to shop
September 26, 2011
The other day when visiting Amazon.com I got a surprise: a new home page! I guess Amazon is testing and therefore spreading the new...
Volkswagen Sharon and Touran, which to buy?
September 8, 2011
Interesting advertisement I saw the other day at Helsinki Vantaa airport. A Volkswagen logo with an image of the Sharan and Touran. The question...
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