Tuesday, July 17, 2018
Home Tags Focus

Tag: Focus

Focused brands have the future

Being everything to everybody will hurt in the long run, competitors will come in and take a share of your pie.

Instagram out of focus

We all know Instagram, the app to take photos with your mobile, apply beautiful filters and share them. Instagram makes pretty much any photo...

Burger Brand Battle

Context: In Finland is a burger fast food duopoly between McDonalds (American) and Hesburger (Finnish). In May Burger King announced it would re-enter the...

Flip your brand

There are many logical reasons to line extend or stretch a brand. There could be an opportunity in a business domain close to your...

Amazon.com, the online retailer where we used to shop

The other day when visiting Amazon.com I got a surprise: a new home page!  I guess Amazon is testing and therefore spreading the new...

Volkswagen Sharon and Touran, which to buy?

Interesting advertisement I saw the other day at Helsinki Vantaa airport. A Volkswagen logo with an image of the Sharan and Touran. The question...