“Differentiate or die”… it cannot be more true for Saab.

A brand loved for what it was is sadly gone. After GM took over Saab was never really able to get back to its roots in terms of design and differentiation.

GM forced Saab to be part of the GM family. Saab cars started to be build using the same platforms as the other brands in the GM family. That was the beginning of the end. No more differentiation, no more ‘weird’ design elements, no more standing out from the competition and eventually no more Saab.