Tuesday, July 17, 2018
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Netflix buys DVD.com, what’s next in the branding saga?

Netflix, once known as one of the most successful dot-com startups is going through a rough time with some serious branding mistakes. Today I...

How iA Writer is reintroducing the word processor category

Something amazing happened last May when a company called Information Architects  released the Mac version of iA Writer, "a digital writing tool that makes...

Barnes & Noble: scary outlook in declining market

New York Magazine published a very interesting article about Barnes & Noble a while back. The article gives an insight into the thinking and...

Amazon Prime – best thing ever for consumers (who pay) and...

I got last month a trial to Amazon Prime. For those who do not know: Amazon Prime requires a 79USD membership per year and...

Now Happy Jetting on any airline, thanks to JetBlue flyers collection

The New York magazine came today with a surprise: a small booklet with useful 'products' for those times one is not flying on JetBlue....

When you connect your brand to a country make sure you...

Recently I was in the market for a humidifier. East Coast USA gets quite dry during winters and I wanted to make sure the...

Did the processor speed of PCs and Mac finally stop being...

I have been reading with great interest a post from my friend and former colleague George Pneumaticos in which he is ranting about the...

“Seeing the Future in 3-D Television”? TV makers: go horizontal

With a lot of interest I read the NY Times article "Seeing the Future in 3-D television" (link). It's great to see TV makers...

Starbucks: you make me feel good!

Over the last months Starbucks has done a fantastic job in injecting their core brand promise to the public. Ranging from NY times full...