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The Brand Bite
no-nonsense brand talk since 2009
Tag: Consumer centric
Packaging designers… do not forget to do a real consumer test...
August 1, 2010
With a little baby our porridge consumption has gone through the roof these days! We are using organic porridge from Elovena (Raisio). The porridge comes...
Thank you Amazon for Frustration-Free Packaging
November 16, 2009
Today Amazon.com visitors are greeted with a message Jeff Bezos on the success of an Amazon program called "Frustration Free Packaging". Well from the bottom...
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