I really like this BASF commercial. It does an amazing job in connecting something so abstract as chemicals with people and all things in life.
I must say that I love P&Gs Old Spice commercials fighting men to “stop using lady-scented body wash!”. They truly stem from an insight: there are men who use the body wash from their wives & girlfriends. Well I guess more likely from their wives… less need to impress. So Old Spice has a point: wake up, stop smelling like rosewater and put on a decent guy smell!
So far so good but… do we men really want to identify themselves to anything that comes close to “old” or “old spice”? To me there is a bit of a branding problem here: the brand is funny and playful (just check out their site and commercials) but the brand name is nothing like it. Who wants to be reminded to “old” and “old spice” every time you take a shower, while washing a body that gets older and less spicy every day? A nice reminder isn’t it? Old… Spice, no thank you!
This is an old commercial but I just love it. Saw it recently again on TV. Check it out and tell me you were not fooled with the subject of the commercial!
Saw this one tonight in the taxi. Soooo funny! It is simply the funniest commercial I have seen here in the USA for a long long time!
Crunch is a health club with locations in New York City, LA, Miami and some others. It ‘s philosophy is simple:
There are no judgments here – No too much or not enough. No glares of disapproval. Here we keep open minds. We are nurturers. We seek only to encourage, empower and entertain. There is no one type. There is no one reason. There is no one way. What we are is a diverse community; what we have is a culture of fun; what there is, is room for everyone: all kinds of people with all kinds of goals who’ve chosen to come reach them with us
Crunch. No Judgments.
What a great way to differentiate in the health club market!!
That philosophy is exactly what the commercial is all about, enjoy and have a good laugh!