Monday, October 22, 2018
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Will the biggest change for Diet Coke in 35 years make...

A very exciting start of 2018 for Coca-Cola Company in America: the successful Coke Diet brand is renewed after 35(!) years. Coca-Cola Company calls it...

Coca-Cola’s “Taste the Feeling” slogan does not differentiate

The Coca-Cola Taste the Feeling slogan is weak and a missed opportunity to differentiate / position against Pepsi.

Coca-Cola Life: the start of a new life?

Coca-Cola Life: on the trend, not on the brand

Coca Cola should ride, not fight

Coca-Cola Company feels pressure as the overall soda drink category is in decline. At the moment Americans drink about 167 liter of soda per...

Coca Cola: how do you get me hooked again?

About 4 months ago I decided to stop drinking coffee and Coca Cola. I was really drinking a lot of both every day. At...