Sunday, April 22, 2018
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Old Spice… no matter how hard you try the brand still...

I must say that I love P&GsĀ Old Spice commercials fighting men to "stop using lady-scented body wash!". They truly stem from an insight: there...

Starbucks: you make me feel good!

Over the last months Starbucks has done a fantastic job in injecting their core brand promise to the public. Ranging from NY times full...

Tropicana: ‘back to the future’ transition completed. Simple lesson: test!

I remember the day when my wife came home from shopping in the local supermarket complaining that she had a hard time finding our...