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Tuesday, July 17, 2018
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The Brand Bite
no-nonsense brand talk since 2009
Manage your brand like a band
October 9, 2013
Rock your brand as if it were your number band: five brand management lessons from the music industry.
Flip your brand
May 3, 2013
There are many logical reasons to line extend or stretch a brand. There could be an opportunity in a business domain close to your...
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