Tuesday, July 17, 2018
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Tag: Brand promise

Be decent

Be decent - think of your brand as a decent human being and act like one.

Volvo: keep your brand focus on safety or be toast!

In every brand book or brand program  there is usually the example of Volvo, the brand that has positioned itself in the car category...

Hugo… I am still the Boss!

Walking by the Hugo Boss Store in the Friedrichstrasse, Berlin I noticed a very interesting window display: What is this all about? Is Hugo Boss...

Iittala – against throwawayism

The word "throwawayism" gives a little over 24000 hits on Google. Iittala has an opportunity to start owning this new made up word! Well,...

Avis… what happened to “we try harder”?

AdAge lists the Avis "we try harder" campaign (1963) at #10 in the top 100 advertising campaigns. And for a reason: it was a...

Porsche Panamera – I wish Porsche would stick with 2 doors...

There is no doubt about it: the Porsche Panamera is a great looking Porsche! It has all the beautiful Porsche design details and it...

Remakes, sequels and spin-offs… “old TV series” with a better promise?

Over the last year or so there have been many remakes, sequels and spin-offs of old TV series. We had The Knight Rider, Beverly...