Sunday, April 22, 2018
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Tag: Brand perception

Volvo: keep your brand focus on safety or be toast!

In every brand book or brand program  there is usually the example of Volvo, the brand that has positioned itself in the car category...

Mozy… do you really think I change my bi-yearly subscription from...

Mozy was in many ways an example of brand building. First there is a reliable service that simply works. Second there is plenty of...

Hugo… I am still the Boss!

Walking by the Hugo Boss Store in the Friedrichstrasse, Berlin I noticed a very interesting window display: What is this all about? Is Hugo Boss...

The Whole Foods lesson: CEOs = their brands and should energize...

John Mackey CEO of Whole Foods writing for The Wall Street Journal: While we clearly need health care reform, the last thing our country needs...