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The Brand Bite
no-nonsense brand talk since 2009
Tag: Brand experience
Ace Hotel: be different by really doing different
June 25, 2015
The brand 100% in everything and everybody makes the difference.
Opel you surprised me! And you got me talking (again)!
July 27, 2010
It has been a while (understatement...) since my last post! Lots of things happened recently: we got a baby, we moved from New York...
Avis… what happened to “we try harder”?
May 23, 2010
AdAge lists the Avis "we try harder" campaign (1963) at #10 in the top 100 advertising campaigns. And for a reason: it was a...
Diapers.com: amazing brand experience
May 13, 2010
"We deliver everything but the baby" is the slogan of Diapers.com. A great one! And indeed they do deliver everything but the baby. We use...
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