Tuesday, July 17, 2018
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Tag: Brand experience

Ace Hotel: be different by really doing different

The brand 100% in everything and everybody makes the difference.

Opel you surprised me! And you got me talking (again)!

It has been a while (understatement...) since my last post! Lots of things happened recently: we got a baby, we moved from New York...

Avis… what happened to “we try harder”?

AdAge lists the Avis "we try harder" campaign (1963) at #10 in the top 100 advertising campaigns. And for a reason: it was a...

Diapers.com: amazing brand experience

"We deliver everything but the baby" is the slogan of Diapers.com. A great one! And indeed they do deliver everything but the baby. We use...