Tuesday, July 17, 2018
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Tag: Brand architecture

(A)lphabet, (B)rand, (C)orporate

A strong corporate brand also needs strong product brands.

Even Apple products deserve a beautiful name

Even Apple products deserve a beautiful name - unique names make a difference in any brand architecture, including Apple.

Coca Cola should ride, not fight

Coca-Cola Company feels pressure as the overall soda drink category is in decline. At the moment Americans drink about 167 liter of soda per...

Netflix buys DVD.com, what’s next in the branding saga?

Netflix, once known as one of the most successful dot-com startups is going through a rough time with some serious branding mistakes. Today I...

The art of version numbers – II

Version numbers are everywhere... every piece of software,  many websites, photo camera firmware, well pretty much on anything that is software. Yet, in marketing...

What is a Volkswagen? (hint: their current portfolio is messy)

This morning I was driving behind a "Golf plus". A Golf Plus? I had never heard about this car before so I decided to...

The art of version numbers

Yes I love Canon cameras, they are just great! So I am following the Canon brand and see how they can improve themselves. So yesterday...

Canon should start using a software platform approach to effectively manage...

I love Canon cameras, I really do and have been for a long time. My current DSLR, a Canon 7D is fantastic, worth every...