Sunday, April 22, 2018
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Even Apple products deserve a beautiful name

Even Apple products deserve a beautiful name - unique names make a difference in any brand architecture, including Apple.

The art of version numbers – II

Version numbers are everywhere... every piece of software,  many websites, photo camera firmware, well pretty much on anything that is software. Yet, in marketing...

How iA Writer is reintroducing the word processor category

Something amazing happened last May when a company called Information Architects  released the Mac version of iA Writer, "a digital writing tool that makes...

Product naming going wrong, case: Apple Final Cut Pro X.

Since 2005 Apple has sold a professional video and audio production suite for OS X named Final Cut Studio. The core product inside this suite...

The ultimate media center setup with a Mac Mini and Plex...

Forget about the "TV-internet-apps" integration you have seen on CES last week! It is really all not there yet. If you want to have...

Apple, what’s up with the browse buttons in your apps?

This was a surprise for me, even at Apple the uber consistency machine there is some inconsistency after all. Take a look at the...

Did the processor speed of PCs and Mac finally stop being...

I have been reading with great interest a post from my friend and former colleague George Pneumaticos in which he is ranting about the...