Sunday, December 17, 2017

A new way to be even closer to your customers

Using Artificial Emotional Intelligence you can be even closer to your customers today.

Presidential Brand Battle – 6 reasons why Trump will win

A brand analysis of Clinton and Trump and the 6 reasons why Trump will win the election.

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Brand lessons from Donald Trump: clear focus, massive PR and a great slogan

Brand lessons from Donald Trump. Clear Focus, massive PR and the slogan "Make America Great Again" are the ingredients to possibly win the US elections.

Coca-Cola’s “Taste the Feeling” slogan does not differentiate

The Coca-Cola Taste the Feeling slogan is weak and a missed opportunity to differentiate / position against Pepsi.

From idea to ‘Non-fiction book of the month’ in the UK

I am extremely proud to tell you that The Only Book You Will Ever Need on Branding is available as paperback and ebook with Little, Brown Book Group in the UK and on 28 December in India with Hachette India. Not only...

(A)lphabet, (B)rand, (C)orporate

A strong corporate brand also needs strong product brands.

AUTHOR

MICHIEL MAANDAG
Michiel is the founder of Monday Brand. He is an inspirational speaker, who loves to make the complex fun and simple. He specialises in positioning brands and creating clarity in portfolio and architecture.

THE ONLY BOOK YOU WILL EVER NEED ON BRANDING

The first illustrated no-nonsense book for anyone who wants to create a winning brand.

'Non-fiction Book of the Month' in the UK.
#1 marketing bestseller in the Netherlands
Available in English, Dutch and Russian