Hello and welcome to The Brand Bite!

My name is Michiel Maandag, an international brand advisor, author and founder of Monday Brand.

Since 2012 I help companies, institutions, and individuals position for growth, optimize brand portfolios and facilitate in-company brand activation.

My passion is to make the complex simple, and this has directly led to the ideas in my first book “The Only Book You Will Ever Need on Branding” the ‘non-fiction book of the month’ in the UK December 2015 and a top 10 marketing bestseller in the Netherlands, translations in Arabic, Russian and Vietnamese.

With my second book “Win With What” my aim is to bring Category-Led Growth to every leadership team, business professional, and entrepreneur because a well-defined What is the key to growth.

I enjoy the international environment, have lived in the Netherlands, USA,  Finland, and managed teams globally.

For more on my background, check out my LinkedIn profile.

Contact me
I am open to brand advisory work, interviews, presentations, and more.  Drop me a note at michiel@mondaybrand.com.

Client quotes
Great work and a fantastic session. It’s already impacted the way I think. It really did click with everyone. I appreciate the work.”
David Rosenblatt, CEO 1stdibs.com. David serves on the board of Twitter and is the former President of Google’s Global Display Advertising.

“The outcome from this collaboration is nothing short of spectacular with tangible results witnessed across positioning, strategy, company structure and marketing.”
Jerker Berthou, CEO, CosmoSupplyLab (Hong Kong)
The global leader in accessories for the hi-tech and luxury markets

“From now on you do not need to be the Albert Einstein of stainless steel to find your product.”

Mika Seitovirta, CEO Outokumpu (Finland)
The global leader in stainless steel