Leuchtturm – what an experience!

I would have not ever thought to buy a real notebook ever again…. but I did! While walking around in a stationary store , many colorful notebooks from Leuchtturm were looking at me.

And I could not resist… why? Because the brand works!

The Leuchttrum brand: a promise made is a promise delivered.

 

 

1. Heritage

Leuchttrum is around since 1917, that is a very long time indeed, and according to the message, they firmly believe that details matter.

 

2. Details make all the difference

Leuchttrum does live up to their belief. This ‘simple’ notebook has the following features:

  • Pagination
  • Labels
  • Page markers (2x)
  • Ink proof paper!
  • Table of content
  • Pocket to store stuff
  • Perforated sheets (8x)
  • Thread bound & acid-free paper

 

3. Focus

Leuchtturm does one thing and one thing very well:  Notebooks. Their product offer is huge.

From the Notebook category, they moved into Planners and a few storage options

This is very different than Moleskine, offering everything from notebooks to bags, to device accessories.

The ‘better’ notebook brand is perceptual of course the brand creating only notebooks! A quick look at the Instagram account will convince you immediately. The books are not only beautiful but also very functional.

The Leuchttrum brand in a nutshell: a promise made is a promise delivered. 

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