And I could not resist… why? Because the brand works!
The Leuchttrum brand: a promise made is a promise delivered.
Leuchttrum is around since 1917, that is a very long time indeed, and according to the message, they firmly believe that details matter.
2. Details make all the difference
Leuchttrum does live up to their belief. This ‘simple’ notebook has the following features:
- Page markers (2x)
- Ink proof paper!
- Table of content
- Pocket to store stuff
- Perforated sheets (8x)
- Thread bound & acid-free paper
Leuchtturm does one thing and one thing very well: Notebooks. Their product offer is huge.
From the Notebook category, they moved into Planners and a few storage options
This is very different than Moleskine, offering everything from notebooks to bags, to device accessories.
The ‘better’ notebook brand is perceptual of course the brand creating only notebooks! A quick look at the Instagram account will convince you immediately. The books are not only beautiful but also very functional.
The Leuchttrum brand in a nutshell: a promise made is a promise delivered.
Book a Discovery Call
Quite a few readers reach out to me with brand thoughts, ideas, and challenges. As it is always a lot of fun to learn what is going on I decided to make things a bit easier. On a few Fridays in the next couple of weeks, you can book a free discovery call me with me.
It is very easy to do: just click the link below, pick a Friday & slot, and you get the invite in your email.
I am looking forward to talking to you and learn more!