Welcome to the Electolux EKF7000, the award-winning coffee maker! >>.

A coffee maker that beeps when the coffee is ready, how handy is that! Very handy you might think! That is what the product designers at Electrolux must have been thinking as well. They unfortunately forgot two little details:

1) The sound level of the beep cannot be adjusted (the default “beeps” are similar to a fire alarm)

2) There is no way to turn of the notification

The issue is obvious: think about the scenario of people living in an apartment building brewing coffee in the early morning while the rest of the family is still sleeping. As soon as the coffee is ready the whole family will wake up because of the fire alarm sound level beeps. So, you basically have three choices: 1) no more coffee in the morning, 2) wake up the family, 3) sell this machine and purchase a new one from a different brand and never look back to Electrolux again… a consumer might think: they disappointed me once, why would they not do it again !

This underlines that any new household product no matter how well designed should really be tested in normal environments by normal people. I am sure that at least this beep “feature” would have been removed to make the product better and usable.