Mozy was in many ways an example of brand building. First there is a reliable service that simply works. Second there is plenty of good PR (Mossberg, trends) and word of mouth. Then when the backup category got established the TV spots came to defend the position of the brand.
I got referred to Mozy by a good friend of mine and yes … I have been referring Mozy to many friends as well! Like I said, the service simply works!
This morning however Mozy blew it big time: they changed their proposition from “unlimited backup with yearly subscription fee” to “pay for storage, pay per gigabyte”… Not smart! Once consumers perceive you as free or unlimited (even with a subscription fee) you cannot change the business model unless you are willing to start from zero in brand and relationship building.
For me it is over and out with Mozy and it seems with many others as well, just see the discussions and on Twitter. Lots of companies also participate in the discussion to grab switchers!
As I do backup everything (my music, photos, raw photos, ….) I use a bit of space. With the current plan I can do that for 83USD/2years, the new plan will set me back to 1343USD/2years (data growth not included).