BASF: From Chemicals to People

I really like this BASF commercial. It does an amazing job in connecting something so abstract as chemicals with people and all things in life.

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Quite a few readers reach out to me with brand thoughts, ideas, and challenges. As it is always a lot of fun to learn what is going on I decided to make things a bit easier. On a few Fridays in the next couple of weeks, you can book a free discovery call me with me.

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