“Differentiate or die”… it cannot be more true for Saab.
A brand loved for what it was is sadly gone. After GM took over Saab was never really able to get back to its roots in terms of design and differentiation.
GM forced Saab to be part of the GM family. Saab cars started to be build using the same platforms as the other brands in the GM family. That was the beginning of the end. No more differentiation, no more ‘weird’ design elements, no more standing out from the competition and eventually no more Saab.
Book a Discovery Call
Quite a few readers reach out to me with brand thoughts, ideas, and challenges. As it is always a lot of fun to learn what is going on I decided to make things a bit easier. On a few Fridays in the next couple of weeks, you can book a free discovery call me with me.
It is very easy to do: just click the link below, pick a Friday & slot, and you get the invite in your email.
I am looking forward to talking to you and learn more!