amazon-packagingToday Amazon.com visitors are greeted with a message Jeff Bezos on the success of an Amazon program called “Frustration Free Packaging”.

Well from the bottom of my heart I can say Thank You for reducing wrap rage since 2008!

Only last week I still experienced a frustrating package. I had bought a ScanDisk Memory Card for my DSLR. It took me ages to take the plastics off! The process included scissors and some Dutch swear words… So frustrating!

So, I am happy to read that Amazon takes its mission statement serious:

to be earth’s most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.

And it makes to total sense… frustration free packaging  it is a great differentiator. With the volumes Amazon is making they can actually influence behavior of suppliers and manufactures.

So Amazon, bring it on! With more and more consumers behind more and more customer centric ideas both shopping and enjoying products will become more and more pleasant!