Tuesday, September 18, 2018

Be decent

Be decent - think of your brand as a decent human being and act like one.

Will the biggest change for Diet Coke in 35 years make a difference or...

A very exciting start of 2018 for Coca-Cola Company in America: the successful Coke Diet brand is renewed after 35(!) years. Coca-Cola Company calls it a relaunch of the brand. The cans are smaller, have...

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Dutch supermarket brand Albert Heijn leaves the German market

Albert Heijn is a Dutch supermarket chain and part of the Ahold Delhaize food retail group. Ahold Delhaize operates in 11 countries with 21 brands. Mid-2011 Ahold announced to open Albert Heijn (in the Netherlands...

A new way to be even closer to your customers

Using Artificial Emotional Intelligence you can be even closer to your customers today.

Presidential Brand Battle – 6 reasons why Trump will win

A brand analysis of Clinton and Trump and the 6 reasons why Trump will win the election.

Brand lessons from Donald Trump: clear focus, massive PR and a great slogan

Brand lessons from Donald Trump. Clear Focus, massive PR and the slogan "Make America Great Again" are the ingredients to possibly win the US elections.

AUTHOR

MICHIEL MAANDAG
Michiel is the founder of Monday Brand. He is an inspirational speaker, who loves to make the complex fun and simple. He specialises in positioning brands and creating clarity in portfolio and architecture.

THE ONLY BOOK YOU WILL EVER NEED ON BRANDING

The first illustrated no-nonsense book for anyone who wants to create a winning brand.

'Non-fiction Book of the Month' in the UK.
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